UX Designer

Featured Works

Empowering credit-fearful users by increasing user control and transparency with Visa Flex

Visa

Enabling PMs from 2,700+ companies to easily maintain metrics and improve user sharing

Amplitude

Removing “price shock” for budget-conscious BNPL users by increasing user comprehension

Visa

Enabling 500K+ users to discover and adopt Powerups through a new onboarding flow

Gini

About Me

Emilia Pokta

UX Designer

Starting as a attention psychology researcher, I discovered UX because of a bike accident- not being able to run my studies I joined my first design-a-thon while lying down- and won! Multiple more wins later, I’ve designed for Gini, Amplitude and currently at Visa—playing a role in transforming hard problems to more simplified, fun, human-centered solutions.

My Experience

Visa, Product Designer

February 2022 - Present

Designed UX flows for Visa users’ to get Flex credit line from 0 → 1, a pilot program having 3M+ users in North America which increased $6B of transaction value via Visa payment system

Led the creation of Global UX Guidelines for Visa Installments, establishing a reusable framework that scaled design best practices and ensured a consistent user experience for worldwide launches including Klarna Debit Card

Integrating international loyalty programs into a first-party Visa "wallet" app for >8M high net-worth cardholders to manage all Visa cards’ travel benefits in one place

Visa, Product Designer

February 2022 - Present

Designed UX flows for Visa users’ to get Flex credit line from 0 → 1, a pilot program having 3M+ users in North America which increased $6B of transaction value via Visa payment system

Led the creation of Global UX Guidelines for Visa Installments, establishing a reusable framework that scaled design best practices and ensured a consistent user experience for worldwide launches including Klarna Debit Card

Integrating international loyalty programs into a first-party Visa "wallet" app for >8M high net-worth cardholders to manage all Visa cards’ travel benefits in one place

Amplitude, UX Design Intern

June 2021 - September 2021

Designed snapshot previews and dashboard sharing capabilities for Amplitude’s flagship digital analytics platform that helps businesses drive growth

Redesigned dashboard sharing UX flows by introducing new sharing capabilities, increased 1000+ DAU in 1 year of launch

Elevated the overall design experience for >4,000 customers by leading the design of snapshot previews on the 'Home' screen

Gini, UX Research and Design Intern

August 2019 - September 2019

Designed and user-tested for for WhatsApp and Google Sheets integration on-boarding UX flows, and synthesised data from 200+ current users to influence marketing strategy for a consumer budgeting app

Designed and user-tested for WhatsApp and Google Sheets integration on-boarding UX flows, and synthesised data from 200+ current users to influence marketing strategy for a consumer budgeting app